999 Main Street, Sturgis, SD
HONOR THE RIDER
  • Bert Baker
  • Gary Wetzel
  • Jerry Covington
  • John Penton
  • Gary Spellman
  • Buddy Stubbs
  • Arlen Ness

Bert Baker

V-Twin motorcycle drivetrain innovator, businessman and patriot, Bert Baker is committed to using materials, labor, creativity, know how and grit born of America.

Gary Wetzel - Freedom Fighter Inductee

2016 Freedom Fighter Award winner. In keeping with the Sturgis Motorcycle Museum's mission to Honor the Ride, a special "Freedom Fighter" award recognizing an individual who has fought to protect the rights of motorcyclists was instituted. For 2016, the Freedom Fighter is Gary Wetzel, a Vietnam Veteran and Congressional Medal of Honor recipient who has been active for decades in raising awareness of not only Veteran's issues, but also protecting riders rights.>

Jerry Covington

Whether it is on TV or the cover of virtually every biker magazine in the world, it is hard to miss custom builder Jerry Covington. What does get overlooked is Covington's behind the scenes commitment to the motorcycle community, his selfless donation of time and resources to those less fortunate through has various charity projects.

John Penton

One of the most influential figures in off-road motorcycling in the world, John Penton developed a legendary brand of motorcycles that bore his name (better known as KTM today). He also founded Hi-Point, an accessory and distribution company that had 50% of aftermarket sales in the U.S. and set the mold for modern distribution powerhouses like Parts Unlimited, Tucker Rocky and WPS.

Gary Spellman

Using motorcycle as means to further charitable causes, philanthropist Gary Spellman has been quite effective in utilizing motorcycles to raise money for charities benefiting first responders and their surviving families. He has also brought major business owners into the family of motorcyclists as well as creating the Peace, Love and Happiness Charity Ride with fellow Hall Of Famer John Paul Dejoria

Buddy Stubbs

Talk about being born into the business, Buddy Stubbs was raised in his father's Harley dealership in Decatur, Illinois and has spent his entire life in and around dealerships, including opening two of his own in the greater Phoenix area. This year marks his 50th year as a dealer and more significantly an ambassador to the motorcycle lifestyle.

Arlen Ness- Lifetime Achievement Award

Arlen Ness was recognized for his unique painting style and for developing a line of custom motorcycle parts. His popularity grew as he built new custom bikes and then had those displayed on the bike show circuit and featured in motorcycle magazines. After more than three decades of custom bike building, his business, Arlen Ness Motorcycles, moved to a Dublin, California facility that includes a museum featuring more than 40 of his custom motorcycles.