Sturgis is synonymous with motorcycles and the people who love them. Visitors come all year long looking for motorcycle-related businesses and attractions, and they leave with a piece of motorcycling history after visiting the Sturgis Motorcycle Museum & Hall of Fame.
In a joint effort, the Museum's Board of Directors, the Jackpine Gypsies Motorcycle Club, local students, and members of the Sturgis community gathered on March 10th, 2001 to scrape, sand, and paint the old church building next to the Pyramid Bar. Shortly after, the Museum was born. Gene and Nancy Flagler, owners of the church, determined that the rent should be a whopping $1.00 a month, helping to make the Museum's first and most critical year a little easier to manage financially.
The Sturgis Motorcycle Museum & Hall of Fame opened its doors to the public on June 1, 2001. Local and national collectors loaned the new Museum a selection of vintage and rare V-twin and metric motorcycles, offering visitors a glimpse into the magnificent world of two wheels.