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"A motorcycle is an independent thing. […] I want to be independent and ride by myself. But, let's ride in a group. Let's be independent, together."

Ryan Hurst

The Legendary Sturgis Motorcycle Rally

When the first week of August rolls around, year after year, all roads end in Sturgis. The I-90 black top stretching from Boston to Seattle hums with the sound of motorcycles, and nowhere is it heard louder than within the state borders of South Dakota. At the midpoint of this 3,000+ mile roadway sits Sturgis, a quiet and charming Midwestern town for 51 weeks out of the year.

When Rally week arrives, that small town charm is shaken up by a raucous throng of motorcyclists who come to celebrate their culture and enjoy some of the nation's best rides. Some call it a "world famous biker party," and others call it a "cultural exposition." Either way, it's one of the largest and longest running motorcycle rallies of its kind. When the Rally comes to Sturgis, the town is painted, not red, but black by a sea of bikers clad in leather.

Since the very first gathering in 1938, the Sturgis Motorcycle Rally has been widely known as "the granddaddy of them all." What began as a weekend of small town racing enjoyed by 9 racers and 200 spectators has exploded into a dynamic, multi-faceted, and world-renowned exhibition that draws thousands on a yearly basis.

It may no longer be the biggest, but it will always be the best, thanks to the incredible scenic routes, the showcase of amazing bikes that line the streets each year, the commitment to excitement and entertainment, and the people who come from all corners of the continent to celebrate and revel in motorcycle culture.

For one week only, it's a rally. For the remainder of the year—for the people who eat, sleep, and breathe for the wind on their faces and the open road beneath their wheels—it's a way of life.

Visit the Sturgis Motorcycle Rally Website