Renewing the Legacy

A Growing Collection, a New Building Addition

As the central and primary location for the annual Sturgis Rally, the corner of Junction and Main in downtown Sturgis, South Dakota may very well be the most prominent and legendary intersection in the motorcycling world. Today, it's here you'll find the Sturgis Motorcycle Museum's 7,000+ square foot space of curated galleries, a gift shop, administrative offices, and additional support areas. There's no better place on earth for celebrating and showcasing motorcycle culture and history.

However, our collection has outgrown the current Sturgis Motorcycle Museum, as it stands today. With our current space brimming to capacity, an expansion project is a fundamental part of what the Museum's future holds.

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Building the Vision

As the Sturgis Motorcycle Museum has grown through the years—its galleries, its visitor traffic—so has the need for more space. In order to retain our original space on the corner of Junction and Main, the Museum recently acquired adjacent property to bring our expansion project to realization.

Our vision of the anticipated expansion project is of a multi-level, state-of-the-art addition that will triple the current square footage and bring the entire collective space to 25,000 square feet. We are currently in the planning phase and look forward to revealing plans and announcing groundbreaking in the near future.


Support Our Project

OUR GOAL: $7,000,000

In order to complete this project and achieve our goal of a bigger, better Sturgis Motorcycle Museum, we anticipate a financial need of $7,000,000. Our vision relies on pledges of support from members and supporters of the motorcycle community, any and all who have had a hand in building and/ or appreciating the sport and culture of motorcycling. Besides the building expansion, this goal also includes adding to our collection and establishing a permanent endowment.

You can be a part of the Sturgis Motorcycle Museum's legacy.

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