999 Main Street, Sturgis, SD
HONOR THE RIDER

Special Awards of 2018

Kirk "Hardtail" Willard

Freedom Fighter Award

Kirk “Hardtail” Willard has ridden thousands of miles to support ABATE of Wisconsin and Motorcycle Riders Foundation (MRF) events and attends countless meetings to plan and promote the preservation of motorcycle riders freedom and lifestyle.

As an active member of ABATE of Wisconsin, he has been instrumental in securing ABATE Acres, a property for the group to have events, conferences and meetings. During the Sturgis Motorcycle Rally, Hardtail organizes the Whitewood picnic, a get together for all motorcycle rights activists and ABATE members.

Kirk Willard has served on the Board of the Motorcycle Riders Foundation for more than a decade and is currently serving as a multi-term president of the MRF. He works tirelessly to promote and protect the sport of motorcycling but more importantly he continuously promotes the lifestyle of motorcyclists.

Fred Fox

Lifetime Achievement Award

When Fred Fox started his Parts Unlimited distributing business in Edgerton, Wisconsin in 1967, he was the one and only employee, keeping his inventory in his garage. Hard work, long hours and a vision of what was possible paid off and Parts Unlimited rapidly grew into a thriving company, first serving motorcycle and snowmobile dealers in and around Wisconsin, before becoming a nationally-known distributing organization. Fox acquired Drag Specialties in 1988.

Today, over fifty years later, Janesville, Wisconsin-based LeMans Corporation—the parent company of Parts Unlimited and Drag Specialties—is the world’s largest motorcycle aftermarket distributor, and employs more than 1,200 people in operations spread across the United States, Canada and Europe. The company’s own brands include Drag Specialties, Thor Motocross, Moose Off-Road, Icon and Z1R helmets and apparel, with many hundreds of other leading brands of powersports products filling pages in the Drag Specialties FatBook and numerous Parts Unlimited and Parts Europe catalogs.

Fred Fox has been inducted into many Halls of Fame, including the Sturgis Hall of Fame in 2002, the International Snowmobile Hall of Fame in 2010 and the AMA Motorcycle Hall of Fame in 2011. He began riding and racing motorcycles, go-karts and snowmobiles when he was 13 years old and became an avid collector of Americana, with a collection of over 60 rare and interesting Harleys, Indians and other antique vehicles.