999 Main Street, Sturgis, SD


Honor the Rider. Inspire the Future. Build the Legacy.

Get involved and help us reach our goal.

Donate a tax-deductible pledge of support. All gifts, large and small, will bring us closer to our $1,500,000 goal.

  • Give through the 1500 Rider program; seeking 1,500 contributions in $1,000 increments.  We will create a donor wall of motorcycle license plates to honor your gift.
  • Donate to our Collection. Make your own relics a part of the Sturgis Motorcycle tradition by giving them to the Museum.
  • Donate in the form of a Legacy Gift. Name galleries, hallways, and other spaces inside the expanded Museum.
  • Start your own Endowment Fund.
  • Wall of Fame

Our graditude to these special donors

Hall of Fame Inductees Mr. Willie G. and Mrs. Nancy Davidson have donated generous grants over the years to the Sturgis Motorycle Museum & Hall of Fame through the Davidson Family Fund. Their annual gifting has contributed greatly to our exhibits and expansion project.  

Annual grants have been given from the Lichter Family, in memory of George Lichter and his life well lived. These gifts in tribute have been directed toward our expansion project where we will honor our supporters and their great stories, like Mr. G. Lichter.

Mr. Roger and Mrs. Elaine Haydock have donated thier time, money, vehicles and friendship to the Museum and their contributions have assisted in all areas and programs for the Museum operations and growth.  

Peace Love Happiness Foundation  hosted the PLH Midnight Ramble Ride for the benefit of the SD Sherriffs Dept and the Sturgis Motorcycle Museum and Hall of Fame.  Thank you Gary Spellman and John Paul DeJoria for your continued support.  

Legends Ride and Buffalo Chip has been donating to the SMM for more than a decade. The 10th annual Legends Ride was a tremendous success and contributed to the Special Olympics athletes and the Sturgis Motorcycle Museum and Hall of Fame. Thank you Rod & Carol Woodruff

“Biker Belles represents many positive elements of the motorcycle community - encouragement, empowerment, mentorship and charity. When we created the event in 2009, we’d hoped it would change people’s lives for the better, and it’s amazing to see nearly a decade later how much it truly has. Each year the passion, diversity and spirit of this group has inspired amazing and unexpected connections and growth among participants and the community as a whole. I can’t wait to see where the Biker Belles takes us in the years to come, and I hope you will join us on the journey.” - Toni Woodruff.    Thank you   Toni Woodruff and Biker Belles for your support.

My wife, Maria "Mia" Fialho Frey, and I are lifetime Members of SMM, as is my Brother, Grant V. Frey. I have 2 tribute bricks placed in front of the SMM as does my Brother. We 3 together attended the 73rd Sturgis Motorcycle Rally (Hence, the reason for the $73.00/month contribution), and My wife & I appeared on the Travel Channel's STURGIS RAW, Episode 2, "Chrome & Glory".


Our Campaign and Request

The Sturgis Motorcycle Museum & Hall of Fame needs your support in the campaign to keep the spirit and tradition of Sturgis and the legacy of the motorcyclist alive.

Our request is for financial assistance to sustain the following initiatives:

Initiative One: 
Renewing the Legacy


Legendary Main Street Campus 

Initiative One includes a 2,500 square foot addition that will accommodate more visitors, house the Sturgis Rally timeline exhibit, incorporate themed galleries, and facilitate better direction of museum traffic. Also, the Hall of Fame portion of the Museum will have a new location just in time for the 80th Rally.  See the Heritage Hill Promo. For more information, visit our building project page by clicking the button below

Legendary Main Street Campus - Side View


Building Project page.

Initiative Two: 
Showcasing the Wonder


A motorcycle without a rider is only a machine. Initiative Two proposes the creation of dynamic exhibits and galleries that will add more motorcycles and tell the personal stories of the people behind the bikes. With $1,000,000 raised, we'll improve our educational strategies, expand our galleries, and develop our programs, equipment, and technology.

Initiative Three: 
Assuring the Future

To keep the spirit of Sturgis alive, we must plan for the road ahead. With $1,000,000 raised and allotted for Initiative Three, our hope is to give the Sturgis Motorcycle Museum carefully planned funding for a sustainable future.