Hall of Fame Highlight Class of 2019 // Pappy Hoel Award Recipient: Lonnie Isam, Jr.

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The Sturgis Motorcycle Museum & Hall of Fame would like to congratulate this year's outstanding new group of inductees, and to the Pappy Hoel Award recepient, Lonnie Isam, Jr. For the full story, join us at the 2019 Hall of Fame Induction Ceremony. Wednesday, August 7, 2019 // 8:30 AM – 12:30 PM MDT

 
Jill Parham
 

Lonnie Isam, Jr.

The mindset that old bikes should be entombed in shrines has shifted quite dramatically over the last decade, due in no small part to the efforts of one very quiet, unassuming antique enthusiast. Sturgis resident, Lonnie Isam Jr., sparked a worldwide age of enlightenment with his opinion that old motorcycles should be allowed to live out their time here on earth as they were intended: in the wind. He set about sharing that view with riders around the world and now, every other year since 2010, antique motorcycle owners take their ancient machines out on America’s back roads to prove their mechanical marvel’s mettle and that of themselves, as well.

The J.C. Pappy Hoel Award is reserved for individuals who have played a special role in the founding, maintaining and/or promoting the Sturgis Motorcycle Rally.

Lindsy Buser