999 Main Street, Sturgis, SD


We’re a non-profit, member and donor supported museum dedicated to preserving the past, educating about the sport and culture, and playing a pivotal role in the future of motorcycling. Our facility is a unique destination, a prominent Black Hills attraction showcasing vintage motorcycles, artifacts, and memorabilia.

Our collection is a growing celebration of the past, present, and future of motorcycle culture. It pays tribute to the remarkable machines that started it all, as well as the dedicated people who bring it to life and ensure its survival. When it comes to biker culture, the Sturgis Motorcycle Museum & Hall of Fame is one of the Black Hills best attractions.

Honor The Rider


The Sturgis Motorcycle Museum & Hall of Fame is a 501( c)3, non-profit organization.  We are not sponsored by any one donor or company, but proud to be a museum for all riders, built by riders.

Our goal is to “Honor the Rider” through our various programs, events, exhibits and resources.  When you donate, purchase and item or ticket for admission to the museum or one of our events, you are supporting the creation of these programs, operations of the museum and our building expansion. 

Thank you for your support and participation!

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Attending the 2017 Sturgis Museum Hall of Fame Induction Breakfast

Wednesday, August 9, 2017

The Lodge at Deadwood, 100 Pine Crest Lane, Deadwood, SD 57732

Tickets and reserved tables for the 2017 Sturgis Museum Hall of Fame Induction Breakfast, are now available for purchase by using the button below or by calling 605-347-2001.  

Buy Tickets

Learn about the Class of 2017 

2017 Inductees

The Class of 2016


  • Bert Baker
  • Gary Wetzel
  • Jerry Covington
  • John Penton
  • Gary Spellman
  • Buddy Stubbs
  • Arlen Ness

Bert Baker

V-Twin motorcycle drivetrain innovator, businessman and patriot, Bert Baker is committed to using materials, labor, creativity, know how and grit born of America.

Gary Wetzel - Freedom Fighter Inductee

2016 Freedom Fighter Award winner. In keeping with the Sturgis Motorcycle Museum's mission to Honor the Ride, a special "Freedom Fighter" award recognizing an individual who has fought to protect the rights of motorcyclists was instituted. For 2016, the Freedom Fighter is Gary Wetzel, a Vietnam Veteran and Congressional Medal of Honor recipient who has been active for decades in raising awareness of not only Veteran's issues, but also protecting riders rights.>

Jerry Covington

Whether it is on TV or the cover of virtually every biker magazine in the world, it is hard to miss custom builder Jerry Covington. What does get overlooked is Covington's behind the scenes commitment to the motorcycle community, his selfless donation of time and resources to those less fortunate through has various charity projects.

John Penton

One of the most influential figures in off-road motorcycling in the world, John Penton developed a legendary brand of motorcycles that bore his name (better known as KTM today). He also founded Hi-Point, an accessory and distribution company that had 50% of aftermarket sales in the U.S. and set the mold for modern distribution powerhouses like Parts Unlimited, Tucker Rocky and WPS.

Gary Spellman

Using motorcycle as means to further charitable causes, philanthropist Gary Spellman has been quite effective in utilizing motorcycles to raise money for charities benefiting first responders and their surviving families. He has also brought major business owners into the family of motorcyclists as well as creating the Peace, Love and Happiness Charity Ride with fellow Hall Of Famer John Paul Dejoria

Buddy Stubbs

Talk about being born into the business, Buddy Stubbs was raised in his father's Harley dealership in Decatur, Illinois and has spent his entire life in and around dealerships, including opening two of his own in the greater Phoenix area. This year marks his 50th year as a dealer and more significantly an ambassador to the motorcycle lifestyle.

Arlen Ness- Lifetime Achievement Award

Arlen Ness was recognized for his unique painting style and for developing a line of custom motorcycle parts. His popularity grew as he built new custom bikes and then had those displayed on the bike show circuit and featured in motorcycle magazines. After more than three decades of custom bike building, his business, Arlen Ness Motorcycles, moved to a Dublin, California facility that includes a museum featuring more than 40 of his custom motorcycles.