The Sturgis Motorcycle Museum & Hall of Fame is an iconic institution located in the heart of Sturgis, South Dakota. As a 501(c)3 non-profit organization, its primary mission is to preserve the rich history of motorcycling in an educational and captivating manner, appealing to multiple generations. The museum offers a frequently-changing array of motorcycles, memorabilia, and art, plus interactive displays, all dedicated to celebrating the spirit of the Sturgis Rally and the vibrant sport of motorcycling.

Embracing a donor-funded model, the museum remains an impartial and independent sanctuary, fueled by the unwavering generosity of its esteemed donors who contribute to its global outreach. With a remarkable collection and a dedication to showcasing legends and pioneers, the Sturgis Motorcycle Museum & Hall of Fame stands as a true treasure trove for motorcycle enthusiasts, offering an immersive experience into the thrilling history of motorcycles and the renowned Sturgis Rally.