Russ Brown

Champion of the Open Road: Russ Brown and the Fight for Biker Rights

For more than four decades, Russ Brown has been a steadfast advocate for the motorcycle community, both on the streets and in the courtroom. A pioneer in motorcycle injury law and a vocal defender of biker rights, Russ has made his name synonymous with the fight for motorcyclists’ freedom, safety, and respect. His dedication to the community goes beyond legal representation—he’s a rider, a philanthropist, and the founder of a groundbreaking assistance program that has revolutionized the way bikers are supported on the road.

The Early Days: A Rider First, Lawyer Second

Born and raised in San Jose, California, Russ discovered his passion for motorcycles early on. By age 16, he was already riding, experiencing firsthand the joys and dangers of life on two wheels. His dual identity as a rider and a lawyer has given him a unique perspective on the needs and struggles of the motorcycle community. This insight has fueled his career and informed his approach to advocacy.

After becoming an attorney, Russ realized there was a gap in legal representation for motorcyclists. Personal injury law often failed to address the unique challenges bikers faced on the road and in the courtroom. Determined to fill that void, he focused his practice exclusively on motorcycle injury law. From the outset, Russ committed to fighting for those who needed it most—bikers who found themselves at the mercy of insurance companies and legal systems that didn’t understand them.

On the Front Lines: Protecting Bikers’ Rights

By the late 1970s, Russ was already making waves as a champion for motorcycle rights. As the legal counsel for the Southern California Motorcycle Association, he became a go-to figure for any biker facing legal troubles or needing guidance on navigating the system. His work didn’t stop there. Russ was a founding member of ABATE of California (A Brotherhood Against Totalitarian Enactments), a nonprofit organization dedicated to protecting the rights of motorcyclists. He also played a key role in the early days of the Motorcycle Rights Foundation, helping to lay the groundwork for national advocacy on behalf of riders.

When California introduced mandatory helmet laws, it sparked a firestorm of debate within the motorcycle community. While safety is paramount, many riders felt that the laws infringed on their personal freedom. Russ stepped up as one of the leading voices opposing mandatory helmet laws, arguing that bikers should have the right to choose for themselves. His advocacy earned him a spot on NBC’s Today Show, where he debated California Assemblyman Richard Floyd in front of a national audience. It was a pivotal moment that showcased Russ’s commitment and tenacity in defending bikers’ rights on a public stage.

Creating a Lifeline: The Birth of BAM

Even as he fought for bikers in the courtroom and in the media, Russ knew that more could be done to support motorcyclists on the road. In 1981, he founded BAM (Biker Assistance Membership), a revolutionary program designed to provide legal aid and emergency roadside support to riders in need. What started as a small, grassroots effort has grown into a nationwide network with close to two million members.

BAM offers free assistance 24 hours a day, 7 days a week. Whether a rider is stranded with a flat tire, out of gas, in need of a tow, or dealing with a breakdown, BAM provides a lifeline. The program is powered by a network of volunteer bikers who offer help to fellow riders in their area—proving that the motorcycle community is a family that looks out for its own. Even non-members can call the service and receive assistance, making BAM an invaluable resource for anyone on two wheels.

Changing Perceptions: A Fight Beyond the Courtroom

Russ’s impact isn’t limited to legal battles and roadside assistance. He’s also worked tirelessly to change the way bikers are depicted in the media. The stereotypical image of the “outlaw biker” has long been perpetuated by Hollywood, creating a negative narrative that Russ has fought to dismantle. Through public appearances, sponsorships, and partnerships, he’s shown the world that motorcyclists are diverse, compassionate, and community-minded.

One of the most visible ways Russ supports the positive image of bikers is through his sponsorship of national events and charitable causes. He’s a proud backer of the All Girls 24 Hour Endurance Team and AMA Pro Road Racer JC Gibbs, helping to bring attention to the talents and accomplishments of riders across the country. Russ has also been a major force behind some of the biggest and most beloved motorcycle events in the country, including the revival of the Love Ride in California—one of the largest and most respected charity rides in the world.

Supporting the Community: Giving Back Through Rallies and Rides

Russ’s philanthropy doesn’t stop at high-profile events. He’s been a key supporter of the Legends Ride and the Biker Belles Ride, both of which benefit the Sturgis Motorcycle Museum and help preserve the history and culture of motorcycling. His involvement goes beyond financial support—Russ is often present at these events, meeting with riders, sharing stories, and demonstrating his commitment to giving back to the community he’s dedicated his life to serving.

A Legacy of Advocacy and Support

Russ Brown’s impact on the motorcycle world is immeasurable. He’s not just a lawyer—he’s an advocate, a philanthropist, and a visionary. Through his legal work, his founding of BAM, and his relentless fight for riders’ rights, Russ has cemented his legacy as one of the most influential figures in the motorcycle community.

Even today, Russ continues to champion the causes closest to his heart, standing up for the freedom and dignity of every rider on the road. With BAM still providing lifesaving support and his name still synonymous with motorcycle law, Russ Brown’s dedication to bikers will continue to be felt for generations to come.